All-Inklu­si­ve-Trans­for­ma­ti­on für eine neue Markenidentität

Veröffentlicht am 06.02.2018
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WHY MAR­KE­TING IS TOO LOW
WHY HR IS TOO LOW
WHY STRA­TE­GY IS TOO LOW
WHY CUL­TU­RE IS TOO LOW

WHY AN ALL INCLU­SI­VE TRANS­FOR­MA­TI­ON IS EVER­YTHING TO REINVENT IDEN­TI­TY AS REA­LIC­TION OF BRANDS.

Last week I met three young women and one man full of strong pas­si­on, com­mon will, fan­cy ide­as and a bold visi­on to reinvent their home­town image. They invest still six mon­ths bes­i­de their task as mar­ke­ting experts in their public cor­po­ra­tes and lost their trust and power to succeed.

Now, after one week they wri­te some lines:

“D A N K E! Es war eine fan­tas­ti­sche gemein­sa­me Gedan­ken­rei­se. Es ist ein Sog ent­stan­den. Vie­len Dank für Ihren Input! Mel­cher Lei­te­rin Marketing“

But what does it real­ly mean to all of us: We are lost in cate­go­ries, authority’s and methods and cul­tu­re mind­set from last genera­ti­on why cul­tu­re heroes do not find the future orches­tra of brand trans­for­ma­ti­on without some empowe­ring to cata­ly­ze will and power of visi­on by next genera­ti­on. LESS BRAND MIND­SET MORE POWER TO JUMP AWAY FROM LOST REA­LI­TY WITHOUT FIC­TION. FOL­LOW US, THE FISHING STO­RY JUST STAR­TED WITH THEM:-) We like FISHING in rea­li­ty swim­ming fic­tion pool! ENCOURAG­MENT + EMPOWER­MENT+ VISION

Chan­ge Ein­fach. Anders.

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Wir machen Organisationen und Entscheider:innen kulturell zukunftsfähig. Seit 2000.

Ihr persönlicher Ansprechpartner:
Roald Muspach
Gründer & CEO der CONTAS KG
TOP Executive Coach Transformation, Strategie-und Kommunikationsberater, Organisations- und Kulturentwickler

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