How we can design a post-pan­de­mic lea­der­ship context?

When cri­ses trans­form pur­po­se in East Germany

Roald Mus­pachs lec­tu­re for HHL Sum­mer School.

„Cri­ses radi­cal­ly trans­form the cul­tu­ral pat­terns of value.“

„CRI­SES UNCO­VER BLIN­DED THRUTHS“

When cri­sis trans­form pur­po­se in East Germany

• 1990 REUNI­FI­CA­TI­ON + TREUHANDANSTALT
  Radi­cal trans­for­ma­ti­on of social pur­po­se of GDR entities.
• 2020 PAN­DE­MIC CRISIS
  Trans­for­ma­ti­on of being human from means for the pur­po­se to the pur­po­se itself.
• JULY 2020 DECARBONISATION
  Exit of coal-mining and power pants.
  Trans­for­ma­ti­on of the pur­po­se of entities.

How to find trustful­ness by lea­ding pur­po­se dri­ven com­pa­nies in East mGermany

The key to truthful­ness is the chall­enge to explo­re a domi­nant pur­po­se becau­se of the tri­ple cri­sis narrative.

PUR­PO­SE QUEST OF TWO WAYS:
From Pur­po­se quest via pur­po­se rou­ti­ne to to pur­po­se review.

Pur­po­se is an ori­gin sto­ry of spe­ci­fic memo­ries and expe­ri­en­ces that affec­ted our lives and shaped who we are.
The­re are always oppor­tu­ni­ties and needs to make sen­se of existence.
You can deve­lop a new pur­po­se at any time, pro­vi­ded that pre­vious cul­tu­ral pat­terns are con­nec­ta­ble narratives.

The Cul­tu­ral DNS as a frame for a pur­po­se dri­ven leadership

We must DE-IDEO­LO­GI­ZE the signa­tu­re ide­as in order to REAC­TI­VA­TE THE VALUE of coll­ec­ti­ve per­for­mance terms for the future to USE THEM FOR QUA­LI­TA­TI­VE GROWTH.

QUA­LI­TA­TI­VE GROWTH is the for­mu­la from the awa­re­ness of cul­tu­ral pat­terns for our con­cept of achie­ve­ment, which is based on the ide­as of the social signature.

The­r­e­fo­re it is cru­cial to deal with or eva­lua­te the signa­tu­re ide­as of social sys­tems that invi­te reflec­tion, par­ti­cu­lar­ly in crises.